In this chapter, titled "Context". Hekett explains how there is a difference in the levels of fuctionality within organizations in which designers expand. He also stated that as time evolves the techniques in which we use will change and will broaden the horizon of the ideas of design. This chapter was very short but got right to the point. We, as designers, have to always be thinking of that horizon and new ideas. The thought and process of how things works lie in our hands. The functionality of people are defined and are affected by the things around them.
In chapter 10, which is titled "Futures", Heskett goes about explaining his how he had two themes that reocurred throughout the book..and those were the extent of variations in design practie, and the also how it is being affected by the changes in technology, markets, and cultures. Heskett, has shown a new way of thinking about the world around me..and I enjoyed this book.
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