Monday, February 7, 2011
Essentials of Color...
This weeks assignment was kind of cool. I was able take a time to walk around the grocery store and look at the area and space in somewhat different aspect. Even though some of my observations could be seen all the time. But there was things that I noticed that I never noticed before..some I forgot to mention..(I wanted to ensure that I had the 50 things). Like one of the things I noticed is that the milk was in "ranking" from fat free, to 1%, to 2%...so on and so on. But what I noticed was that other things of the "Meijer" brand were all color coded so that everyone could automatically identify what milk is what. Red for whole milk and a faint Pink for fat free. That brings me to one of our lectures that we had about the essentials of color. The grocery store is full of color that can affect you mood. For example...You have Coca Cola that has that vibrant Red, white, also grey in their able. If you were to look at the label one can take that the company wants you to feel sexy drinking their drink (red), also feel complete drinking this drink, free of thirst (white), then the security that your money is going towards a drink that is right for you (grey). I think you can easily break down the some, not all of the design strategies of Coca Cola and other products. I really was interested in color especially because I did that survey on how color affects mood. So this is the subject tthat I chose to reflect on.
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